Game Design, Programming and running a one-man games business…

Advertising Surge

So…I’m declaring July 2015 as Democracy 3 advertising surge month, to see if it boosts income from the game over the next 3 months or so. I don’t think you can judge these things purely on an immediate click-through basis.

So… to test this I’m throwing roughly $34k at democracy ads between now and the end of July. There are various targets for this, not least reddit, facebook & twitter. Some adwords stuff, some project wonderful web-comics, and some specific sites such as NewsWeek and PvPOnline. PvpOnline have done a cool thing where they added characters from the cartoon into my ads for the site:


Sadly you wont see Democracy 3 ads this month on SomethingAwful, The Onion or CivFanatics because none of those 3 replied to my emails. I spend that money on wine instead. C’est La Vie.

At the end of the month I’ll have lots of juicy stats, plus I’ll do another update after two more months with my analysis of what effect I judge it to have had, which will likely have a large margin of error. Fun fun fun.

I have updates in my inbox on various secret positech projects. More details to come over the next few months, with any luck.



4 thoughts on Advertising Surge

  1. I hope one of those secret projects is some sort of ‘ads tycoon’. =D
    Seems like you have a lot of hobby interest in ads and how to strategize them.

  2. How is this going for you now ? Seen much return on the advertising dollars ?

    Any other PR push alongside this ?

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