Game Design, Programming and running a one-man games business…

Kudos 2 is now on steam! omg.

So here is a bit of a random thing but… I just put a game on steam that I made a LONG time ago, and was never actually released on steam….drumroll… on steam.

Its called Kudos 2, so obviously its a sequel. Back in the early days of indie gaming, before steam was a thing, I was already making games. I’d already made a bunch before this one, namely Asteroid Miner (Star Miner), Starlines INC (Starship Tycoon), Rocky Racers, Kombat Kars and Kudos. Then eventually came Kudos 2. Kudos 2 was the first game that was a proper success for me. I remember when it was on all the casual game portals, like iwin and yahoo games etc, getting a check for $20,000 one month, which was insane for a ‘shareware’ game developer. These days thats 10minutes royalties for Rimworld :D.

Kudos 2 is a pretty interesting game. It was one of my actual good ideas. The sims was a great game, but it was mostly a game of urgent problem solving and time management. It was a life-simulation game, but it was only ONE way to do the idea of a life simulation game. Nothing is set in stone that lifesims have to have 3d worlds and an animated character. The way I saw it, a life sim was about decisions.

If you think about your life, its not really a time-management or arcade game that comes into mind, but a series of decisions made throughout your life that impact how things turn out. The decisions might be huge (who to marry) or minor (do I eat healthily tonight?). The point is, that life can be seen as merely a series of decisions.

Weirdly the concept for this game came from the movie Donnie Darko. A great movie, that I can never rewatch because it really freaked me out. This is before the term ‘triggered’ became a thing. For me, Donnie Darko is a film about the struggles of mental health. I wanted to make a game that took the struggles inside a person’s mind, and made them a strategy game.

Many years after releasing Kudos 1, a teacher emailed me to tell me she used the game in a school for students with autism to teach them how to maintain friendships and relationships. I thought this was amazing. It still didn’t occur to me that I may be autistic, and wouldn’t do for another 15+ years. Madness. I literally made a game where friendships are represented by progress bars and stats, and didn’t realize what that said about me :D

Anyway… I think its a cool game. Its very different, and its obviously something you can just play on a laptop. I have NOT updated the game at all, but it runs on my windows 10 and 11 PCs ok. The screen resolution might be a tad annoying, but its playable. I don’t expect the game to rush to the top of the bestseller lists, but some people who like life sims are going to really enjoy it.

Also, I’m really not going to go through all the process of getting steam keys for old customers etc. Its just a huge admin nightmare, because the game was sold through so many different services and sites, and I’d just be spending all day doing that. Its only $5.99 on steam, so I guess anyone who actually genuinely wants to play it again will happily pay that.

So there you go, another new game release from positech games haha. Maybe I’ll release my space shooty game this year as well. Anything to keep busy when I’m grinding my teeth about solar farm delays :D

What income can you get from your old indie PC games?

There are a whole lot of different strategies for running a pc games business. I know people trying a bunch of different strategies and here are a few:

  • Publisher-funding model. Get publishing deals, and charge enough for the development milestones that you make a profit regardless of whether the final game makes a profit or not.
  • Patron model. Using patreon, or kickstarter or other methods, build up a loyal fanbase that pays you money to make games, regardless of whether they play them, or buy them in any quantity.
  • Straight sales model. Self-fund games, release them to the world as self published titles and hope the royalties exceed the development costs on a continual basis.
  • The big hit model. Go all-in, on a big title you bet your entire financial resources on, including remortgaging house/car etc. Assume that scale brings its own bonuses, and that the huge payoff outweighs the risk.
  • The continual release model. Release multiple games each year, maybe one a month, hoping that over time, the long tail builds up a relatively stable income.
  • The searching-for-a-hit model. Similar to continual release, but in this case the aim is to hope to strike it big with a sudden hit. Always be poised to drop everything and ramp up any game that gains initial traction.

Unless you didn’t already know, my method is the straight sale model. I’m pretty conventional in that I think the model where you just make the best games you feel comfortable with, from a risk POV, and aim to have them sell enough to result in a profit… is the most ‘normal’ and sensible way to do things. This plays to my strengths, because I’m not scared of risk, but not nuts, and also not a people-person as you need to be with patreons etc, and as a self-code-engine guy, I’m not churning out quick asset flips hoping for a hit.

However…

Because of the sheer bloody-minded determination to stick around, it turns out I have been making commercial aimed games since 1997, and therefore I have ended up with a big bunch of older titles that still run on most PCs, and can still generate revenue. have I perhaps become the ‘long-tail-indie’ just out of sheer hanging around? Could it be that actually positech games is self-sustaining on the basis of really old games, that although they do not sell much each, combined they add up to a tidy sum?

I’ll be honest, I have no idea how much those older games make without digging into the data, but I thought either way it might be interesting, so here goes.

Kudos 2 (2008)

This was the first game I made that made proper ‘omgz’ money. I got a cheqck one month for $20,000 and it was on the basis of that game, selling on about 15 different casual games portals. This was amazing. It was however, a long time ago now… 2008 apparently. This was certainly not my first game, mobygames catalogs a bunch of earlier ones, but it was the first one to make enough money that its worth even looking at the numbers.

Kudos 2 is unusual in that its not on steam. I also actually made it free on itch last year, but people tend to follow old buy links, and I still sell copies through BMT micro. Lets look at the last 365 days income from Kudos 2 for BMTMicro:

269 copies for a total of $1,463.69

Not bad, but this is pretty much the only income for the game. I accept donations on itch for it, and earned another $49

Gratuitous Space Battles (2009)

I always think of this as the game that was released on steam the day I moved house. That was a stressful day. Anyway… its old now (2009), and its on steam, and sold through BMT Micro, and also sold through apple on various devices. Lets check the last 365 days data:

Steam net income: ~$8,700 Apple sales: $0 BMT sales: ~$120

I actually forgot that apple sales were zero now because apple decided anybody who wanted to play 32bit games on devices they bought and paid for could go fuck themselves and revoked that ability, so there you go. Just one of many reasons I despise the company. But anyway… its about nine thousand dollars in the last year. Which for a game released 13 years ago is… pretty amazing?

Gratuitous Tank Battles (2011)

This is a game I often consider a flop, but its not really because it made a decent return at the time. However, its a game I have kind of forgotten about, after I made a single expansion pack. Its now 11 years old, so how is it doing?

Steam net income ~$550 BMT sales: ~$14

Whoah what the hell? Are those number correct? Yes they are! pretty bad. But why? I think its because the total peak sales of Gratuitous Tank Battles never managed to hit a real escape velocity. When it comes to long-tails for games, I get the impression that there are basically two scenarios:

The ‘Meh’ game.

This sort of game sells some copies, and maybe makes a profit, but it never really ‘takes off’. You don’t see dozens of youtubers covering it, there are not more reviews on websites than you can count. The community for the game never really gets going. Its not a watercooler discussion topic. People see its released…some buy it. And then its over. Gone. Done. The end.

The ‘Hit’ Game.

This doesn’t have to be Minecraft. It can just be a game that hit a certain threshold. I don’t know what that threshold is, but my best guess is $1-1.5million gross sales on steam. Once you hit that sort of level, you have a ‘community’. There are people posting online about the game every day. People who ask questions get community answers. People make mods, and the game thus expands. There is justification for DLC, which leads to more news, more coverage and more players, and you get a flywheel effect.

GSB and Kudos 2 hit the ‘hit game’ level. Kudos 2 is now so old its become irrelevant, but amazingly GSB still sells a non trivial number of units each year, and makes comfortably more than beer or coffee money.

Conclusion?

I think a lot of developers get frustrated that they are constantly in a grind, always having to desperately work on a new game to hopefully release it in time to survive the drop in royalties from the last one. Residual income from old games is almost zero, so you are constantly working away like a developer on a production line, never getting to relax.

I suspect many of these developers are at 90% between ‘meh’ and hit, but the problem is, being 90% of the way is not enough. Its pushing really hard on that flywheel, and feeling absolutely despondent, because you simply cannot see that point in the future where the momentum takes over. Its very, very easy to think things will never change, and that extra effort on a ‘failed’ game is simply not worth it. I totally understand why people do not push things that extra mile, when it feels like you have been pushing for the last 99 miles and got nowhere.

FWIW I think this applies to almost all endeavors, but especially creative ones that require popularity. I used to be in struggling heavy rock bands, and the constant putting up of posters and handing out of flyers for gigs, in the seemingly futile, pointless effort to get a few people to show up is soul-crushing and demotivating.

But in a sense, that explains why so many fail. Only dumb optimism or sheer bloodyminded obsession with success can possibly explain why some people still go out every single night and stick up those posters or give out those flyers, or keep tweeting and blogging about their video game. It always looks hopeless, totally and utterly futile, and impossible odds, and never gets you anywhere…until it does.

75% Kudos 2 until friday

Special halloween discount thing…

Before I became internationally famous for waffling about piracy, mark rein, and at some point actually making a space game called gratuitous space battles, I made a rather strange turn-based life simulation game called Kudos. It was a small hit, in indie terms, so I made Kudos 2, which is better in all ways imaginable. it did quite well too. It has artwork drawn by a proper famous comic artist, and allsorts.

If you can’t imagine what a turn-based life-sim could be like, then check out the website (http://www.kudosgame.com) or try the FREE DEMO!!!!!! . And why am I waffling on about an old game now? Because it’s currently 75% off using this top secret discount code:

BLLY000ZF

That makes it about $3.75, or in other words VERY CHEAP. That runs out on friday, so if you think it will amuse you for a day or two, you would be mad not to buy it, obviously. You aren’t mad right? Just imagine this is one of those crazy steam deals, but without steam.

True fact: There is a teacher who uses this game with autistic children to teach them how to develop and maintain relationships with people. That’s one of the best uses my games have ever had.

SimSocial and Kudos 2

I’ve already got emails on the day it went live asking about the similarity between Kudos 2 and the new SimSocial game by EA. So here it the explanation:
I worked with EA years ago doing some contract work, and recently they contacted me about working with me to do a version of the Sims that would be based on the gameplay of Kudos2. That game is SimSocial. If you look in the about box for the game, you will see the credit and link back here.

I’m happy about the deal I did with EA, and think that the games complement each other well. Obviously they have major differences and I’m sure there will be some Kudos 2 players who will play SimSocial, and maybe some SimSocial players will be tempted to come try Kudos 2. It’s great to see a game idea re-implemented in another way, and I hope it’s a great success.
I thought I better announce it here right away in case anyone thinks I was ripped off (I wasn’t) or that I copied the idea from them ( I didn’t).
Cheers :D