I ran an ad on reddit recently on the /games subreddit. it’s the place for fairly serious gaming debate, and I thought it would thus be a good match for my very serious political strategy game Democracy 3. It was a ‘sponsored link’ right at the top of the page. First things first, don’t let all that information on reddits ad page about ‘how ads work’ fool you. That’s an old comic they drew years ago and is completely wrong. they just sell impressions at $0.75 CPM. they really should update that…(I think this is a recent change).
Anyway….normally $0.75 CPM is a bit high for indie game advertising, but it was targeted, and a good experiment in a potentially rich new source of players. I put $250 into it, which lasted about 3 days.
According to the traffic stats provided by reddit I got:
Which says 1,140 clicks. On the face of it, this isn’t too bad at all, 22 cents for a quality-traffic click. However, if I check google analytics for that page and its source I get this
Only 199 views? that’s insane where are all the other views? Let me check my webalizer server logs instead… I see about 2,200 hits from reddit/r/Games for the month (which is almost certainly all this ad, as I have been listed only in /indiegaming until this. If I look at different logs from awstats I get 1,000 visits for the month from /r/Games.
So what value do I believe?
Would I advertise on reddit again? Maybe, but I have other methods I’m experimenting with for now. (BTW don’t bother with google video ads, total waste of time and money).