Game Design, Programming and running a one-man games business…

My game university course experience

Ok, so today I went along to Kingston university to be their guest at a games production course. It was pretty interesting, and fantastic that they thought to invite not one, but two indie devs (I was the second one) to go talk to students. I LOVE the idea that students on games courses aren’t automatically told ‘now go get a junior tester job at EA’ at the end. It seems that being an indie developer is considered a pretty reasonable career move now, which is awesome.

The students games were a mixed bag. Some had some really cool ideas. One of them had a really marketable, really clever, really original (I thought anyway…) character as the hero. Some of teams had obviously thought quite hard about business strategy for their game. Some had not…

What I tried to get across to them, and in retrospect I was *really* easy on them, with this point, is that the competition for game development jobs, sales, and success is HUGE.  Assuming that people doing this course see themselves, eventually as being a lead programmer/artist/designer on some big budget cool game in a few years time, they massively need to up their game by a scary amount.

If you are doing a game design or production course right now, you need to not only be top of your class, you need to be sailing past that goalpost so it’s a distant memory. You need to be clearly, unambigously, demonstrably the very very best at what you are doing. Think of it like this:

  • You have no experience.
  • You have no reputation.
  • You have no contacts in the industry.

So you need to absolutely flipping blow people away with your skills and your portfolio. If you are a coder, that means having straight A’s in everything, and knock-out demos that prove you have serious mastery of your language(s). If you are an artist you need a BIG portfolio showing stuff that makes people go *wow*.  If you are a designer, you need a large number of diverse, fully designed, fully described, game designs in different styles. You need to be able to critique a game design idea read out to you, on the spot. Can you do this?

If you don’t have that, the job will go to one of the 99 other applicants who have all of those. If you think I’m kidding, I’m not. I’m a humble one-man studio and I regularly get sent CV’s from people wanting a job. I suspect Bioware and Valve get quite a few more :D

And that is to get a job at an existing studio. Running your own studio has a whole set of extra challenges and demands. This is an awesome job, and a great industry. It is, not surprisingly very difficult to get to do this.

Show Me The History

ShowMeTheGames has an interview with Chris from muzzy lane software here:

http://www.showmethegames.com/makinghistory_interview.php

They make the strategy game ‘Making History’, which is used, a bit like Democracy 2 is, to teach kids history in schools.

I’m not really sure how to promote ShowMeTheGames. Hopefully, the RSS feed works now, but getting news sites to link to it is naturally problematic, because some will see it as a competitor to them. Hopefully the site can grow organically over time anyway. Feel free to quote the site or link to it when appropriate. I really want it to be the #1 site for showcasing indie PC games that you can buy direct from the developers. My heart sinks every time I see a cool new indie game and realise that the developers have an exclusive deal that you can only buy it from a third party. That just seems so lazy, and short-term. I’m sure everyone thinks they can always rely on their third party partners, and everything will be fine, but then, who predicted last week that impulse would get sold?

Gamestop buy impulse. what does it mean?

So the big news in online games selling circles is that US retail giant gamestop have bought out impulse, the online games portal owned by Stardock. What does this mean for gamers, game developers, and indie devs like me?

Disclaimer: I sell my games through Impulse right now.

There are some possible good points in this, and some possible bad ones. The good ones, as I see it, are these:

1) A sign that retail gets that PC games are big business. I don’t bother going into retail stores for a PC game, because they hardly bother stocking any. This could be a sign that they have finally worked out that PC gamers didn’t die out, they just spent their money online. Could this be a sign of a turnaround for stocking pc games?

2) This is a big investment in a competitor to steam. I love steam, and have to admit it’s probably the most user-friendly games portal, if buying from a third party is what you want :D. However, monopoly is never a good thing. Monopolies can be very dangerous, and anything that helps balance out the market has to be good in the long term

Possible bad news…?

1) Impulse used to be a nice developer-friendly portal owned and run by some guys who were basically indie devs themselves. I’ve always found the guys at stardock really great to work with, and easy to get hold of. Will that remain the case  when the company bloats out with gamestops money, staff and working practices? Hard to say.

2) This is another case of big money coming in and showing how you cannot really sell games online unless you have ten trillion dollars to spend on building up your site. It makes my feeble effort (showmethegames.com, in it’s own way) look even more feeble.

3) This could spark a price war, meaning games prices will drop. I am not confident that this can happen without developers losing out. Games take time to play, and gamers time is finite. If all games get cheaper, there is a limit (maybe we are at it now) where no more games get bought, and total revenue could fall. Some indie devs won’t survive that.

On balance, I think it’s probably no real change, positive or negative. I can see the active competition could be great for the industry, maybe even for develoeprs (after all, we are the guys who theoretically control the supply of games. Developers can exist without publishers but not vice versa). The flipside is, I can see a short-run price war (bah) and possibly it getting harder to deal with one of the big portals. I’m happy to be proven wrong about that.
We live in interesting times

The aging gamer

There was a debate on a forum recently about ‘the lack of middle class games’, which attracted me, because I thought it would be a (possibly amusing) discussion of games aimed at middle-class, and indeed middle-aged people. In fact, it was about mid-tier games, inbetween indie and PC. Ho hum. I was expecting mortgage-repayment sims and puzzle games based around getting planning permission for a loft conversion…

I think there is little debate that the average age of gamers is rising. This should also be combined with the realisation that a lot of younger gamers don’t think games should cost any money (witness huge sprawl of F2P games. Such games are anything *but* free, but that’s a separate topic). These two factors are combining to suggest that there is a very large, and relatively lucrative market for gamers aimed at people in their 30s, even in their 40s, with disposable income.

Everyone seems to be falling over themselves to make games for the attention-deficit-got-no-money-angry internet kids generation, but in so many ways this seems like suicide. Lets look at reasons to consider our perfect gamer to be aged 30+, with a decent job, probably a mortgage, blah blah.

  • They have less time (work + family) so don’t expect a 60 hours+ RPG for their money.
  • They have more money.
  • They probably bank online, or worry more about viruses / the law etc than kids, so likely pirate games much less.
  • As people with jobs, they don’t resent paying other people for their work.
  • They have probably been gaming for years, and are fairly tech savvy, understand how to install and patch games etc.
  • They have played enough games to be honestly open to playing something new.
  • They remember crappy 1980s graphics, so won’t vomit if forced to play a game without bump mapping.


He didn’t get where he is today by playing World of Warcraft…

These all seem like good reasons to target these gamers. The thing is, what games do they want to play? I’m 41 (oh my god!!!) and if I’m honest, probably pretty darned middle class,. I have a nice house and car and listen to radio 4. The evidence here is pretty overwhelming.  Do I think gaming is targeted at me right now? Not really. Some games such as this and maybe this, seem open to targeting my demographic, but generally, if I want to play a game, I need to disengage the grown-up bits of my mind and think ‘lets blow stuff up! cool!, or similar.

As a middle ground, I think a lot could be done to mitigate the extent to which my demographic is turned off by games. I think playing a fantasy RPG is perfectly reasonable, but if all the female characters have breasts like barrage balloons, and everytime you kill someone a fire-hydrant of blood spurts out their neck, then this is not so much *cool* as it might be aged 14, but more *tragic* and ultimately embarrasing, once you reach the age where you worry about your pension plan.

Who out there is making a game aged at people in their 30s-40s? post a link in the comments if you think you are successfully targeting the older gamer.

Website tidying decisions

When my site got hacked recently (bah…) I had to go through a lot of html checking it over. As I did this, I began to realise just how much of my site is effectively useless. I’ve been running it sicne 1997, so there is some crap there, like this early game or a whole bunch of ultra-low selling affiliate links. The affiliates sell very little, and I’ve handed over my ideas for an indie games website to showmethegames now, so they are redundant.

My first thought is to junk almost all of it, keeping  just the sites for GSB, Kudos 1 & 2, Democracy 1 & 2 and Rock legend, maybe Starship Tycoon and planetary defence. I can just delete the rest, and have a tidy site.

My second thought is that this might be bad, from a search-engine optimisation POV. suddenly googlebot will see a whole bunch of dead links, will this affect my page rank? Should I do some clever htaccess crap? or is it just fine to junk it all and let my normal 404 to the homepage redirect handle it?

Does anyone have experience of tidying up a really old site? is it worth doing?