Game Design, Programming and running a one-man games business…

Gratuitous Business Expenses

I did some analyzing of the last 10 months of positechs expenses and I get this graph:

chart

‘Training’ might seem weird, but it’s because positech is not just me. There is another person doing some writing and proofreading, and yeah, I’m actually investing in training for that person, which is a very long term investmenty thing.

Infrastructure is stuff like web hosting, accountancy and other ongoing expense stuff. Shows is a new one for me, and basically that’s attending GDC in the US as a visitor (including flights and hotels) and exhibiting 2 games at rezzed (including hotel).

PR includes fees to PR people, plus similar expenses on game trailers and website design and coding, including this blog.

Actual expenses are about 22% of revenue. Note that salaries and dividends as the owner of the company aren’t included in all this. Game production costs are basically contractor payments.Obviously if I included a calculation for my own time, the game production cost would be dramatically higher.

Current projections put this years profits lower than last years, although that may turn around once Redshirt and Democracy 3 go into beta.

Yeah, I’m a chartaholic.

Just one pesky stat

The trouble with designing games like mine, is you often find that the game ends up focusing on just one stat. This is a problem, in my view, because it makes the game a bit too single-minded, and decisions a little too easy, or frustrating.  let me explain what i mean…

In a game like Prison Architect, theoretically it’s a very interesting and fun balancing act. You need to balance your budget the ratio of staff to prisoners, the happiness of the prisoners, the safety level of the prison, the  cleanliness, the number of prisoners you can feed that day, etc etc. It is a great game with a lot of appeal, and theoretically you are spinning all of those plates at once, trading X against Y and Y against Z. This is what makes for exciting, fun and unpredictable gameplay.

prison

HOWEVER. Like all games of this sort, including my own such as Democracy and Kudos, and no doubt Democracy 3 and Redshirt, they often (at least during development and beta) bump into a problem where for long periods, gameplay becomes all about just one pesky stat. In Democracy 3 it is often GDP or the deficit. In Redshirt, it is often happiness. In Prison Architect, for me at least it is always budget.

This is a problem that it’s worth keeping an eye on. Some games deliberately ‘cheat’ it. If your budget has been a ‘limiting factor’ for X turns, why not alleviate it a bit with a grant from the government? If happiness is ‘stuck’, then why not have the player invited to a happiness-inducing random event? The very interesting question is…. Is that good game design?

Personally, I think it is, at least in a single player game (obviously). In the real world, we can become ‘stuck’ and frustrated with one part of our lives, one single problem, but when we are game designers with total control of the universe there is no rule saying we must make the player suffer in this way. racing games often cheat with ‘catch-up’ physics. Is it ok for simulation and single-player strategy games to do so too? I would say yes, but I’m interested to know what people think. When you are stuck with 4,000 fuel and 9,000 munitions and zero manpower in Company Of heroes 2, and this is your tenth go at that mission, would you be offended if the manpower stat artificially sped up a bit?

The land grab for gamers eyeballs

I enjoy reading about the early days of the internet. I have a strong feeling that only one guy really understood it. Only one guy really got what was going on, and what to do. I don’t mean Bill gates, or The google guys, or Steve Jobs. I don’t mean Woz, I don’t mean Tim Berners lee. I mean Jeff Bezos.

Jeff Bezos understood that the internet was like a big new country being discovered, where all the land was free. And soon, everyone would be emigrating there. Whoever owned all that land would be very very wealthy and powerful. He Realized he had to ‘get big fast’ and more importantly he realized that it was a long term win, where if you didn’t make money for a decade, in fact if you absolutely threw money down the drain for the first decade, it didn’t matter, as long as you won.

bezos

Gaming is pretty big, and it’s getting bigger. For a long time, gamers were just kids. Nobody over 30 played games. It was a niche thing. You wouldn’t make a living doing it. Then it became something that made decent money. then game developers started driving ferraris. Then Call of Duty started appearing on the news. The Minecraft happened. And so on…

Gaming is like a great big country waiting to be conquered, and right now, we do not know who has won. Some might say apple have won, because of the app store. others say maybe Microsoft win by default, due to the X-Box and Windows. or maybe Valve have won? or Zynga? The important thing right now is *we have no clear winner*. And long may that continue.

Thankfully, there is still a slight element of the free market in gaming. There is Kickstarter, Humble Bundle, Gamersgate, D2D,Steam and GoG, and that’s just third party PC game stores. We have some clear frontrunners but nobody has actually ‘won’ yet. I do have a great fear that the main word there is *yet*. As consumers, we will do absolutely NOTHING to maintain the free-market and level playing field. It’s just not in our nature. We worry that the supermarket will out-compete the local butchers, but we drive to the supermarket anyway because they have convenient parking. We are not the best guardians of free markets and competition. We are also, on the whole, oblivious of the fierce war being fought for our loyalty, our eyeballs, and our attention. Attention is everything. I *REALLY* want you to visit my site www.positech.co.uk and buy my games from there, or at least hear about me as an independent entity. If I could guarantee that you would buy my next few games from my website, it easily makes sense for em to offer you my current games for free, or even at a loss.

Indies don’t generally think like this. Especially with their first game. You normally have bills to pay, and getting into debt is scary. If you earn $1,000 in a month, the thought of spending that $1,00 on adverts to get people to come buy your current game at a loss…. that’s madness right?

That’s what Jeff Bezos did.

Me…I don’t quite have the balls for that, but I’m pointing out that the big boys out there who want your eyeballs do. There is a war going on for the attention of gamers. To the winners go huge spoils. It’s fascinating, exciting and frightening to see. I just hope there’s still room for little old me.

 

Polishing what you have

I sometimes think indie game developers get a little bit carried away with new features. They cram in new stuff, in an excited and passionate way, without stopping to think that they should probably get last weeks feature working better first.

I hate to name names. Finishing ANY indie game is impossibly hard. You might notice that generally speaking, developers don’t criticize each others games. I did some twitter ranting recently about how Assassins Creed III seemed to be designed to torture me, but I try to avoid such rants. And most of that was ranting at stupid business decisions (unskippable crap, uplay, etc), rather than poor game design. I couldn’t get far enough into the game to even really play it…

…So I won’t name names, but I have played a few indie games recently where I wonder why they bothered adding new feature X, when old feature Y was half-assed. I am of the opinion that I’d rather have a feature not included until it can be done right. Feature-lists do not sell games. Quality, fun and atmosphere sells games. I thought GSB would sell better if I added the ‘feature’ of direct-control. It made no difference. (BTW the game sold VERY well, I’m not complaining…).

The problem is, developers come up with a new idea, and all they care about that week is the new idea. In a big studio, you have some dude in a suit (metaphorically) with a clipboard (ditto) who says stuff like “Dude, X is not on the approved feature list for this build. We need you to improve the agreed features so they pass QA”. As an indie nobody says that. You dream up some mad idea, and you race off to do it, forgetting that none of the buttons in the game have mouse-over tool-tips or a highlight state or crop text to fit because… fuck that’s so BORING! and the new cool feature is both NEW and also COOL.

I believe this to be a mistake. When you come up with a cool new feature, just write it down. When the game is finished, polished, bug-free, optimized, awesome… if you still have the time/energy and money, you can look at the idea again and see if it still feels so ‘must-have’.

A lot of indie games have historically shipped in an unpolished state because the developer is

  • bored or
  • penniless.

Now we have kickstarter, people can say it’s a beta and who cares :D But I’m still a believer in making sure you polish what you have. There are some hit games out there which are not at all polished, but I’d rather not gamble on making one of them. Polish is GOOD.

 

The Humble Positech Sale

So today is exciting because it’s the start of the HUMBLE POSITECH SALE. You can go grab the games and donate to charity (and the developer!) over at the site here (or click the image below)

humble

It’s especially cool to have been involved with picking the charities for the bundle, which are the red cross and barefoot college. Who? well I first heard about barefoot college after watching as really cool documentary on them in the UK, where they followed the path of a woman who was taken to the college to learn how to manufacture and maintain solar lights. The idea is that they take those skills, and that independence and spread it to other villages and other people. This is quite a tough struggle against poverty, indifference, and quite a bit of sexism too. The documentary is great and it’s a worthy cause. And of course it supports renewable energy, which I’m really into.

But hey, also, there are some cool games of mine there. And they are at a good price. Go grab em. or tell your friends!  or both! And there are videos of me talking about stuff too…