Is it worth doing developer video blogs? July 15, 2016 cliffski So first up, here is the latest exciting video of ME: I talk about stuff, including democracy 3 electioneering, and steam reviews, and modding and schools and injuries. Maybe more bloggable, is why bother? A fellow dev with decent insight into these things asked me on twitter why I bother when I don’t enjoy it. The answers are that I do ‘kinda’ enjoy it, and also I don’t want to stick my head in the sand and be all easter island about it. I have had this blog for ten thousand years now, but times change. maybe video is the thing now. Remember when everyone used typepad (who?) or even LiveJournal (what?). yeah exactly. These days people use Medium, instead of WordPress, because… I have no idea. Soon a new blogging platform will exist every week. Is youtube even the thing now? does everyone use Vimeo, or twitch or is it all periscope these days? Anyway..here are some stats: The combined views so far of the last 4 youtube developer blogs for electioneering that are on youtube only (discounting therefore any facebook views, which would be promoted) are: 2,541 views. Which is a) pathetic and b) more than 99% of lets plays (ahahahah…my little joke). Compare that with for example, my last 4 blog posts (going by google analytics) which is only 1,715 views. However, that stats is total bollocks, because most people use the rss link and I have seemingly no username or password any more to find out how many. Arggghhh. The blog also occasionally explodes. For example in the last 30 days, blog hits have been 14,027, which isn’t *that* shabby. Over the last year, average blog views per day is 664, which is 15% *up* on the previous year. So thats not bad. And they have a long tail. I get currently about 300 hits a day (yup!) on a blog post from 2011 about fixing pc game crashes. So there isn’t an overwhelming crushing argument to say its worth me investing time in youtube. A video blog takes me roughly 4x the time and effort of a normal blog. Why bother? Firstly youtube is still growing, and doesn’t look like its going to stop. Alexa estimates its the #2 site after google. Secondly, the traditional media increasingly looks like it cannot compete. Everyone talks about how their kids spend all their time watching youtube. Watching has become the new reading. You don’t have to read an article, you watch the writer talk about it, far less hassle. The future seems to be mobile phones + video content,. and if I don’t have any strategy for mobile (and I don’t) I should at least put *some* effort into video. Thirdly, I suspect video content is ‘worth’ more. Someone reading a review of my game will be fairly informed and aware of the game, but somebody WATCHING me or a reviewer actually playing it gets a MUCH better feel for what the game is like in actual usage. A picture paints a thousand words, and a video, with most games can paint a thousand pictures. Also, if the developer is actually *in* a video, it humanizes the developer a bit. I have no clue who designed or coded Star Wars Battlefront, but when I get used to seeing someone’s face and hearing them talk about the game, it seems a much more ‘real’ connection. I’m pretty sure thats a fairly common reaction, and is why I’ve started sticking my elderly unshaven mug in the videos :D. It also vaguely helps with public speaking confidence in some weird way, which I think might help long term when I promote some new stuff. Don’t get me wrong, I’m not closing my blog, I love doing the blog, but I aim to produce a lot more video content than before. Now I’ve got (vaguely) into the groove of uploading stuff, its getting smoother and less hassle, and I think from a marketing POV, its sensible and worth doing. Tips on how to make better content are very welcome.