Ok, so after my fairly low key release on my own site, finally Democracy 3 was released in German to steam yesterday. It’s been trickier than I suspected it would be, mainly due to GUI annoyances and web page shenanigans, but it is on-sale now.
Sales to Germany have been pretty good, with 6% of revenue coming from there, in the English version 9and there are other countries that speak German, obviously). if I can boost sales to those countries by 25% then I have made money on the translation, so hopefully it will exceed that. It’s also cool to have more people play the game, and it’s interesting and exciting to have done something (funded and managed a pro translation) that I haven’t managed before. (Democracy 2 was translated, but on a revenue split basis).
As is typical, I’ve scheduled this for a stupid time (23rd December!) so I won’t get any press coverage, but just having the game come up with a German option has to boost sales in the long term. I can make German language copies available to any German gaming sites who only cover translated games, which is a bonus. I made a decision to go as far as I could in translation terms, so I translated the game text (obviously) and also the logo, got a new trailer done (twice!) translated the positech site page, and changed the steam screenshots and promo assets to have German text. I even have some German adwords ads I might experiment with a bit.