The Real mistake Ubisoft made, and why they did all this… March 5, 2010 cliffski Yes, so Ubisoft put very tough, over-the-top DRM on Silent Hunter V. Its not exactly news. And some people say it’s cracked (I suspect not fully) and other disagree. Yada yada. I don’t know whether the DRM was a mistake or not. And frankly, neither do you. There is only one person in the world who knows, and that’s ubisofts accountant. They used DRM because they thought doing so would make them more money. My own investigations suggest that it won’t, but their audience is not my audience. their budget is not my budget, and only they can see their figures. It may well make sense for them. Sure, a lot of ANGRY INTERNET MEN will post in 400+ comment threads about how they were ‘ass-raped by the stalinist scumbags’ at ubisoft, but 400 people are a drop in the ocean when it comes to the market size for AAA games. Anyway… The reason they did this is because piracy on the PC is a big problem. For EVERYONE. Gamers and developers alike. Just before posting this, I typed ‘gratuitous space battles’ into google, and saw two of the most popular searches are for ‘torrent’ and ‘rapidshare’. Thanks guys, you are the reason DRM exists. May I recommend the free demo? Pirating COD 4 makes more sense than pirating a submarine sim. How many other sub sims are there if ubisoft throw their hands in the air and kill the franchise? Anyway… I may not know if the DRM was a mistake, but I’m pretty sure they made another one. A big one. I am 40 years old. I am a hardcore gamer. I have some disposable income. I’ve read about the silent hunter games for years but not bought one yet. I’ve watched a youtube video that makes the game look cool. I am a world war II nut, who recently read churchills account of the war in the atlantic… I AM DEFINITELY IN THE TARGET MARKET FOR SILENT HUNTER. And yet I haven’t bought the game yet. Why? Not the DRM, I’m online all the time, don’t resell my games as a rule, and don’t get too annoyed by it. Why then? There is no demo How the fuck do ubisoft think I’m going to know if I’ll like the game when… 1) All discussion of the game online is polluted by arguments about DRM and 2) There is no way to demo the game. *Sigh*.