Risk Aversion? It might seem weird for me to worry that I’m too risk Averse. After all, I’m the idiot who bought a bunch of shorted Lead Futures on the stock market without really understanding what it was (up 0.83% today!, still down overall…). But I think one of my failings as a business person is my risk-aversion. I do not invest a huge amount of my savings into making a game. I *do* spend more on art and sounds and so on than a lot of indie devs I know, but am I *really* doing everything it takes to make the game the best ever? have I spent every penny in the Positech Account on artwork and programming? have I re-mortgaged the house to spend that money on a kick-ass advertising campaign? Did I have to take out a bank loan to pay for the content creation and professional team of QA and testing staff? No. I read a lot of books and stories about businesses that became really successful. It’s amazing how many of them really risked everything to get where they are today. The pattern I often see is that someone is very successful, then rather than cashing the check, they invest it *all* (and then some) into the next level of their business and become stratospherically wealthy. valve took ALL the money from half Life and invested it in an amazing next gen engine for HL2. George Lucas took ALL his money from American Graffitti (he was a millionaire before SW) and invested it in Star Wars. he then took ALL that and invested it in Empire… The closest I’ve got to ‘success’ was Democracy & Democracy 2. They both sold pretty well by indie game standards. They made enough for me to work comfortably from home. But did I take all that money and invest it in K2? No I *have* spent more on k2 in times and money than any game before now. I *do* plan to spend even more on advertising and QA than ever before, and it is the biggest game-related risk I’ve ever taken, but I won’t be re-mortgaging the house or getting into debt. I even just booked a holiday. Maybe I’m doing the *sensible* thing, but when did sensible ever make someone a millionaire?