Game Design, Programming and running a one-man games business…

Getting the word out

Getting heard about when you are a small PC developer is a nightmare. Many websites are console only, some cover just a few ‘Triple A’ pc games, and most of them have the attitude that it’s their job to cover the games their readers are currently interested in. That might sounds reasonable, but let me re-phrase it.

“It’s their job to cover games their readers already know about.”

What’s the point in that? I don’t turn on BBC news to hear what I already know. That’s not the point. I expect there to be journalists out there finding interesting stuff I need to know, or may be interested in. I buy PC magazines that I like the style of, i don’t go in a shop and see a certain game on the cover and think “I’ll buy that one”. Why would I? if I already know about the game, I can just google for the developers site and read everything about it msyelf. I need games coverage to tell me about the games I do NOT know about.

I wish more gaming news sites, blogs, forums and magazines actually did what they used to call ‘investigative journalism‘. That means scouring the web, asking around and seeing what’s new and what’s cool. Running emailed rpess releases through a spell-checker and then sticking them on the front page is *not* journalism, it’s just working for the extended PR dept of EA/Activision.

I’m sure Kudos 2 has a big audience if people hear about it, but the web is becoming so corporate that unless your new indie game is on the front page of bigfishgames, it flies totally under the radar. If you know any gaming sites that might cover the game, do me a big favour, and email the editors and tell them about it. It’s always best to hear about new games from a gamer, not the developer.

And if anyone hangs out on a forum with a graphical sig, and wants to stick this in their sig, even for a few days, that would be awesome.

I really appreciate any help people can provide in getting the word out about the new game.