December 30, 2013 | Filed under: business006
So 2013 was very good for the business side of Positech Games. it’s definitely been my most profitable year yet. We spent more than ever making games, more than ever on marketing, and made more than ever back. In biz terms there were a lot of firsts…
- First time I hired a PR agency was in 2013
- First time I had a proper pro trailer made was 2013
- First GDC attendance was 2013
- First time I exhibited at trade shows was 2013.
First time I actually paid out for a site-takeover advert was 2013.
And on the non-biz, but development side…
- First time I managed a foreign-language translation and…
- First time I took Mac & Linux porting costs under positechs control, rather than splitting it.
These were all good decisions, everything seems to have gone pretty well. Plus, we released redshirt, the first name under the positech banner developed by someone else (Tiniest Shark).
Those were the exciting new, adventurous things. On the game design front I’ve been more cautious. I released Democracy 3 and started (very early) work on Gratuitous Space Battles 2, both sequels. I truly have become hollywood! My plans extend to a new IP by the tail end of 2014, so don’t think I’ve entirely run out of ideas (far from it!).
Because sales-wise the year went well, I’ve been doing some consolidation and investment for positech too. I’ve had a lot of popular games, but maybe I’ve been lucky. There is no magic rule that says I will earn a single penny in 2014, and given development costs, I *may* actually lose money. As a result, I’m starting to think longer term about investing in making positech a more ‘solid’ company to own. That means a bit of investing (it’s shocking what a terrible rate of return you can get right now, even if you are prepared to lock money away for a loooong time), and a bit of investing in the biz itself, stuff like equipment and improvements to infrastructure. I also see advertising as a long term investment. I know some people take 150+ days from clicking an ad to buying my games, and I suspect the real figure can be longer. A certain chunk of the democracy 3 ad budget will pay dividends in GSB 2.0 or New IP sales. I like to think long term.
2014 offers a lot to look forward to, I have some stuff coming up quite soon(ish) and of course I’m very keen to show off some proper GSB 2.0 screenshots when I finally have something to show :D
Happy new year all!