Category: business

I had, I thought, pretty much decided what game I was going to do after I release my expansion pack for Gratuitous Tank Battles. it’s the third idea I had for a new game. And then, there I was watching a TV show which is (in some ways) relevant to one of my other ideas, and I was musing over doing that one instead, and then lo! believe it or not, a TV ad appears which reminded me of the other idea.
Nightmare.
One idea is a sequel. One is very marketable to geeks and gamers. One is a bit obscure and a bit indulgent, and very hard to explain or market to gamers.
None of them have any competition whatsoever.

It does amaze me the way so many people make really formulaic clone games. There are a whole lot of ideas that haven’t been used yet, and life is much easier from a marketing POV when there are not obvious competing games.

(Yes i refer to GTB as tower defense, but play it for 10 minutes and you will see how radically different it plays from other TD games. I probably make a mistake using the TD term to market the game…)

I read a lot about ‘startups’, and see the term used everywhere. it’s especially common for tech or internet companies, where people seem to use ‘startup’ as an interchangeable term for company.
The obsession with startups implies that new, young, unproven businesses are where all the value is. The accepted business model seems to be that a business is a ‘startup’ for a year or so, then gets acquired Entrepreneurs often talk about their ‘exit strategy’.
I’m very old fashioned in this respect because I believe that your exit strategy should be retirement. In other words, you should build your business to last. Your five or ten year plan should envisage your business still existing. Maybe bigger, maybe much bigger, but not bought out by some megacorp.

This implication that startups are sexy, but established businesses are dull encourages incredibly short-term thinking. People don’t care if their business has a firm foundation or if it makes a profit, or will ever be sustainable. They just need to keep paying the bills long enough for some big company to buy them out, then they don’t care what happens.
The rumor is that people working at onlive knew they were losing money but thought it would be ok because they could raise more money or get bought out.
It never occurs to people to build long term sustainable businesses that produce profitable products.

Ok, here’s something I’ve mulled over for a while. I read a lot of business books, and websites, and am interested in everything from the very early movie entrepreneurs (talk about goldrush…) right up to the silicon valley startup mania. One thing that often sticks out to me is the incredible speed with which a lot of the big companies accelerate at the start. They can go from 1 employee to a hundred in a year. That sort of growth is just baffling to a tiny little operation like positech…

It often bugs me that I am aware that deep down, I am just too risk-averse. Running positech at a loss for five years in order to grab market share? total madness, I’d never risk it. Mortgage the house to get money for the next game? No…can’t see me doing that either. And I consider both of those things to be good, because without them, there is a real danger of ending up like ‘that guy’ who had a successful business once, but blew it, and now works in McDonalds.

However, I do seem to take it *too far*, in that the company actually has some money in the bank, is working on two projects at once, and yet I am often having to fight with myself to spend any of the companies money on expansion, artwork, music, promotion, PR etc. Why is this?

I think the problem is, because I own the whole company, I have a natural tendency to look at the companies earnings and companies money and think it is *my money*. And really, I think that is a mistake. We all know it’s much easier to spend someone else’s money than your own, and I think I need to trick myself into thinking that way. The money in the company account is not *my money*, it’s the current working capital of Positech Games, and Positech games should make sure it manages it’s money well in order to make great games. Some of that money will get paid out to the owner, which happens to be me, but that’s a business expense just like buying advertising space, sponsoring flash games, paying artists or buying new software or hardware for the business.

When I think like that, I find it much easier to look at the sales and revenue and expenses and realize that compared to almost any other business, Positech seems to be a super-cautious and incredibly unadventurous enterprise. I need to remember that ferengi rule of acquisition “The riskier the road, the greater the profit”.

I notice people doing this a fair bit, to people who are considering quitting their job, or starting up as an indie developer. My experience is obviously from indie game development, but the same applies to almost any ‘going indie’ career, even if it’s opening a corner shop. Why do they try and stop this? and do they have a point?

Reason #1 “You won’t make any money”

This often translates into a subconscious fear that you “will” make some money. If you do, then their own decision to stay in a normal job seems kinda crazy. Note that often the people who work for themselves tell you to go do it, it’s the ones in safe jobs that tell you that you won’t make any money.

Reason #2 “You will forfeit your bonus”

Isn’t it interesting how every job has a bonus and a promotion and a raise ‘just around the corner’?  Also, it may or may not be news to you but those share options they keep giving you are probably worth jack-shit. Ask to exchange them for just a ferw thousand dollars and see what they say. They are a way to keep you from quitting without it costing the company anything. And that bonus? It’s probably not going to happen. Look around your workplace and check that you aren’t just reciting that Luke/Uncle Owen scene. “You can go to the academy next year luke…”

Reason #3 “There is too much competition”

Yeah right… It would be crazy to start up a new search engine Sergey, have you not seen yahoo and Lycos, they OWN this market. And what does Zuckerberg think he is doing, MySpace is already the king there… Times change. The games industry is always changing and growing. Sure there is a lot of competition, but a lot of it sucks, and there is room for a few more. If there was no competition the same people would say the market is too small, or it was impossible to create a market for that.

Reason #4 “It will be lonely”

I met guys in offices who would sit with headphones on and not talk to anyone for the whole day. Going indie doesn’t have a monopoly on loneliness or boredom :D. Plus fellow indies are a chatty and likable bunch. There are probably a few developers, maybe not in games, but certainly in software, living not far from you. Once you get over the initial geeky shyness, getting out and meeting other devs becomes great fun. With skype, instant messaging, phones, facebook etc, you don’t have to be a hermit to work for yourself. On the whole, I’ve found people who work for themselves to be a much more optimistic and cheerful bunch than average.

Reason #5 “You’re wife/husband won’t let you”

Remind them of the ‘richer/poorer’ bit in the vows :D But seriously, your friends don’t know more about your private situation than you do, so don’t listen to them on it.

Reason #6 “It means no job security”

Must I point you at recent layoffs in the games industry? We aren’t like the car or oil business. When game devs go broke you get no notice. I mean NO notice. The doors are just locked one day, and if you are REALLY lucky, you won’t lose a few months salary that they lied to you about and said was ‘an admin problem’. Being indie is MORE secure than a proper job, because you have multiple income streams. If steam stop selling my games tomorrow, I’d be fine (gutted, but fine :D), because there are myriad other deals scattered about that trickle in some royalties. Plus royalty income slowly tapers down, you don’t get a sudden shock and a P45. Don’t get me wrong, being indie does ‘feel’ insecure for the first five years or so, but it really isn’t.

Convinced? :D