Game Design, Programming and running a one-man games business…

Dirty Dozen promotion post-mortem

I can’t give you exact sales figures, because they are confidential. But that sale did ok. It wasn’t launched at the best time, but it did nevertheless make as good money as the majority of the ‘indie bundles’ out there, ignoring the humble one of course :D.

I’m definitely going to run another one, later in the year. I think I’ve done enough work to know that the model works, and setting it up will be easier next time around. Now that the sale has run once, I can say to developers ‘the sale earned an average of $X per developer last time’, which might bring in some developers who would otherwise turn it down. Funnily enough, I still get developers who refuse to be listed on showmethegames. I don’t understand why. Maybe they hate traffic, or money, or me. Whatever.

Anyway, it will still be the only ‘100% developer share’ bundle that is not PWYW. So it should continue to attract devs that want to build up their direct sales and who don’t want their games available for under a dollar. It’s a nice little side project for my spare time anyway.

6 thoughts on Dirty Dozen promotion post-mortem

  1. Do you think it’s possible, that those who refuse to be listed are barred by some sort of agreement?

  2. “who don’t want their games available for under a dollar”

    Better not link to this article on the Steam forums. You’d have to brace for the next round of “don’t you care about your fans?!” and “you won’t last with that attitude”.

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