How to sell the sequel to your game? January 5, 2011 cliffski There are various ways to sell sequels to games. I’ve sold 2 sequels myself (Democracy 2 and Kudos 2). The approach I took was this: Take what’s good about the original game, and expand upon it. Fix any of the design or technical limitations of the original that were too big to just patch. Add some new features, and polish the stuff that is already there. Maybe with a bigger budget this time. Respond to tons of real paying-customer feedback to make changes and improvements to the user experience. In short, make a better version of the game. Or of course, you can be cynical as an ambulance-chasing lawyer, and just turn off the servers for last years version, and then sell the same game again with some extra bump maps and a new logo. Seriously, running game servers is cheap. How do people think all those FreeToPlay games cope? This is so, so cynical.