Open letter to Ubisoft management February 17, 2010 cliffski Hello ubisoft, how are you? It appears from this: http://www.computerandvideogames.com/article.php?id=235290&site=pcg That you are making DRM in your new game (Assassins creed 2) even more inconvenient for paying customers than before. Apparently if your net connection drops slightly, you will get kicked out of the game. This is madness. Have you not heard that DRM is actually unpopular with paying customers? As a gesture of goodwill, I offer you the most exhaustive consultation on the causes of piracy ever done. The conclusion is that DRM == net loss in terms of sales. Maybe one day there is flawless, transparent DRM, but that day is not today, and this is not it. I am not some pirate at slashdot or digg telling you this, but a game developer who makes his living from copyright, and who strongly, passionately, fiercely opposes and hates piracy. DRM like this does not work, and it’s silly to keep using it. Please do not do this to PC gamers. That is all.