http:\/\/www.gamasutra.com\/view\/news\/30886\/Report_Microsofts_InGame_Ad_Unit_Massive_Shutting_Down_This_Month.php<\/a><\/p>\nIt looks like Microsoft paid over $200 million for an ad business that doesn’t make any money. I am SO amazed to hear that. Hold on…no I’m not.<\/p>\n
Advertising is EVERWHERE. I’ve seen it on the back of bus tickets, on steps, and even on peoples clothes. You know the ONLY major potential location for ads we don’t actually get any? To my mind, it’s in the pages of books. Imagine turning the page of a novel and getting an ad for pepsi. It’s laughable. Novels are about being immersed in a new world. The objective is to forget about pepsi, car insurance and washing powder for the duration of the story. The same is true of most games.<\/p>\n
Ads in the middle of games suck, and always have. There are so many problems associated with them, I haven’t sufficient time to list them. And yes, there are ads in TV shows and TV movies, and this is why DVD box sets are so popular. People HATE the ads.<\/p>\n
Surely I am not the only one who saw this coming a light year away? All those constant shill news-stories about how ‘gamers LOVE in-game ads’ made it 100% obvious it was a business case disaster :D<\/p>\n
I’m back from holiday :D<\/p>\n","protected":false},"excerpt":{"rendered":"
Check this out: http:\/\/www.gamasutra.com\/view\/news\/30886\/Report_Microsofts_InGame_Ad_Unit_Massive_Shutting_Down_This_Month.php It looks like Microsoft paid over $200 million for an ad business that doesn’t make any money. I am SO amazed to hear that. Hold on…no I’m not. Advertising is EVERWHERE. I’ve seen it on the back of bus tickets, on steps, and even on peoples clothes. You know the ONLY<\/p>\n
Continue Reading… Shock! In-game ads do NOT work…<\/span>Continue Reading…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-874","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/comments?post=874"}],"version-history":[{"count":1,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/874\/revisions"}],"predecessor-version":[{"id":875,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/874\/revisions\/875"}],"wp:attachment":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/media?parent=874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/categories?post=874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/tags?post=874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}