{"id":68,"date":"2008-07-30T17:27:11","date_gmt":"2008-07-30T17:27:11","guid":{"rendered":"http:\/\/positech.co.uk\/cliffsblog\/?p=68"},"modified":"2012-12-07T14:15:07","modified_gmt":"2012-12-07T14:15:07","slug":"sticking-to-our-corner","status":"publish","type":"post","link":"https:\/\/www.positech.co.uk\/cliffsblog\/2008\/07\/30\/sticking-to-our-corner\/","title":{"rendered":"Sticking to our corner"},"content":{"rendered":"<p>They say that there are 800 million people on the web, and google <a href=\"http:\/\/googleblog.blogspot.com\/2008\/07\/we-knew-web-was-big.html\">claims<\/a> to have indexed over a trillion pages now. Anyway you look at it, the web is a BIG place, with tons to offer, lots to do, and bags of opportunity. The web is the very first real worldwide marketplace, where anyone (even <a href=\"http:\/\/www.positech.co.uk\/about.shtml\">a guy in his bedroom<\/a> in England) can sell something he creates all over the world, to an audience in the hundreds of millions. Surely there is a catch?<\/p>\n<p>Yes.<\/p>\n<p>The catch is, that those 800 million people aren&#8217;t looking for what me or you makes, and even if they did, it&#8217;s not easy to find us. I think part of the problem is that as human beings, we haven&#8217;t really adapted our brains or our attitudes to the web. We are still thinking like apes, clustered together in our own little social groups.<\/p>\n<p>Think of the last time you read the world news online. Think of the time before that, and the time before that. I&#8217;m 95% likely it was the same sites all three times. Right? I know I get my news from the same place (<a href=\"http:\/\/news.bbc.co.uk\/\">BBC <\/a>news), despite the fact that I could just as easily read it <a href=\"http:\/\/www.channel4.com\/news\/\">here<\/a> or <a href=\"http:\/\/www.timesonline.co.uk\/tol\/news\/\">here<\/a> or <a href=\"http:\/\/www.guardian.co.uk\/\">here<\/a>. And that&#8217;s just the Uk take on the world news. Maybe I want a <a href=\"http:\/\/www.cnn.com\/\">US<\/a> view? or maybe <a href=\"http:\/\/www.abc.net.au\/\">Australian<\/a>? How about a <a href=\"http:\/\/english.aljazeera.net\/\">totally different<\/a> point of view?<\/p>\n<p>I don&#8217;t go to any of those sites often at all. I stick with what I know. So do most people, for news, stock market information, travel information, the weather, and for entertainment.<\/p>\n<p>If people get their games news from a site that doesn&#8217;t ever feature indie games, they may never hear of my games. If they buy their games from Steam, I&#8217;m invisible to them. If the maybe 0.01% of games sites that i advertise with arent on their radar, I am invisible. Obviously that&#8217;s bad for me, but it&#8217;s also bad for them.<\/p>\n<p>When was the last time you went to a totally new website that you haven&#8217;t visited before? and what percentage of your surfing is truly exploring what&#8217;s new, as opposed to rechecking the same 20 URLS in your bookmarks? And most relevantly to me, where do <strong>YOU <\/strong>get your games news, reviews and demos?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>They say that there are 800 million people on the web, and google claims to have indexed over a trillion pages now. Anyway you look at it, the web is a BIG place, with tons to offer, lots to do, and bags of opportunity. The web is the very first real worldwide marketplace, where anyone<\/p>\n<p class=\"text-right\"><span class=\"screen-reader-text\">Continue Reading&#8230; Sticking to our corner<\/span><a class=\"btn btn-secondary continue-reading\" href=\"https:\/\/www.positech.co.uk\/cliffsblog\/2008\/07\/30\/sticking-to-our-corner\/\">Continue Reading&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-68","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":2,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/68\/revisions"}],"predecessor-version":[{"id":2117,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/68\/revisions\/2117"}],"wp:attachment":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/media?parent=68"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/categories?post=68"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/tags?post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}