{"id":664,"date":"2010-04-29T15:39:06","date_gmt":"2010-04-29T15:39:06","guid":{"rendered":"http:\/\/positech.co.uk\/cliffsblog\/?p=664"},"modified":"2010-04-29T15:39:59","modified_gmt":"2010-04-29T15:39:59","slug":"some-marketers-have-money-to-burn","status":"publish","type":"post","link":"https:\/\/www.positech.co.uk\/cliffsblog\/2010\/04\/29\/some-marketers-have-money-to-burn\/","title":{"rendered":"Some marketers have money to burn"},"content":{"rendered":"

So Apple are looking to tell google where to shove it and sell advertising directly, I read. One of the thinsg that sprung out at me from this article<\/a> was this quote:<\/p>\n

\n

“Every time a user sees a banner ad from Apple, it will charge advertisers a penny. If the user taps the banner and the full ad expands Apple charges $2. Large ad buys would reach $1 million from the taps and views.”<\/em><\/h3>\n<\/blockquote>\n

Wha?<\/p>\n

So lets re-visit that a bit. For a single mouse-click (less really ebcause it just expands an ad, doesnt go to a site), the advertiser pays TWO DOLLARS. So that’s at least two dollars per click.\u00a0 I currently pay around $0.10 a click, so this would eb twenty tiems as much money. Now obviously, not everyone sells indie games. I’m sure some megacorps selling high price items have money to burn, (oh and by the way, if you are a small advertiser with an ad budget under a million dollars, apple have told you to f**k off already. Thanks guys).<\/p>\n

I do wonder how the discussion goes in the megacorp head office though:<\/p>\n

“Dude, there are lots of people with iphones. Maybe we can advertise our high-value product on there?”<\/p><\/blockquote>\n

“Yes, but dude, they are charging at least five times what anyone else charges for the ads.”<\/p>\n

“Sure, but from what I hear, people with iphones are not at all price-sensitive and will happily pay a premium for everything!”<\/p>\n

“So why are iphone games considered overpriced at $1.99?”<\/p><\/blockquote>\n

I don’t think google should be worried at this stage. For them I’m sure it will be business as usual. Business time…<\/p>\n

<\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"

So Apple are looking to tell google where to shove it and sell advertising directly, I read. One of the thinsg that sprung out at me from this article was this quote: “Every time a user sees a banner ad from Apple, it will charge advertisers a penny. If the user taps the banner and<\/p>\n

Continue Reading… Some marketers have money to burn<\/span>Continue Reading…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-664","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/comments?post=664"}],"version-history":[{"count":2,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/664\/revisions"}],"predecessor-version":[{"id":666,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/664\/revisions\/666"}],"wp:attachment":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/media?parent=664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/categories?post=664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/tags?post=664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}