{"id":583,"date":"2010-03-05T17:21:38","date_gmt":"2010-03-05T17:21:38","guid":{"rendered":"http:\/\/positech.co.uk\/cliffsblog\/?p=583"},"modified":"2010-03-05T17:24:55","modified_gmt":"2010-03-05T17:24:55","slug":"the-real-mistake-ubisoft-made-and-why-they-did-all-this","status":"publish","type":"post","link":"https:\/\/www.positech.co.uk\/cliffsblog\/2010\/03\/05\/the-real-mistake-ubisoft-made-and-why-they-did-all-this\/","title":{"rendered":"The Real mistake Ubisoft made, and why they did all this&#8230;"},"content":{"rendered":"<p>Yes, so Ubisoft put very tough, over-the-top DRM on Silent Hunter V. Its not exactly news. And some people say it&#8217;s cracked (I suspect not fully) and other disagree. Yada yada.<\/p>\n<p>I don&#8217;t know whether the DRM was a mistake or not. And frankly, neither do you. There is only one person in the world who knows, and that&#8217;s ubisofts accountant. They used DRM because they thought doing so would make them more money. <a href=\"http:\/\/www.positech.co.uk\/talkingtopirates.html\">My own investigations<\/a> suggest that it won&#8217;t, but their audience is not my audience. their budget is not my budget, and only they can see their figures. It may well make sense for them. Sure, a lot of ANGRY INTERNET MEN will post in 400+ comment threads about how they were &#8216;ass-raped by the stalinist scumbags&#8217; at ubisoft, but 400 people are a drop in the ocean when it comes to the market size for AAA games.<br \/>\nAnyway&#8230;<br \/>\nThe reason they did this is because piracy on the PC is a <strong>big<\/strong> problem. For EVERYONE. Gamers and developers alike. Just before posting this, I typed &#8216;gratuitous space battles&#8217; into google, and saw two of the most popular searches are for &#8216;torrent&#8217; and &#8216;rapidshare&#8217;. Thanks guys, you are the reason DRM exists. May I recommend the <a href=\"http:\/\/www.positech.co.uk\/gratuitousspacebattles\/demo.html\">free demo<\/a>?<br \/>\nPirating COD 4 makes more sense than pirating a submarine sim. How many other sub sims are there if ubisoft throw their hands in the air and kill the franchise?<\/p>\n<p>Anyway&#8230;<br \/>\nI may not know if the DRM was a mistake, but I&#8217;m pretty sure they made another one. A big one.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.positech.co.uk\/blog\/silenthunter.jpg\" alt=\"\" \/><\/p>\n<p>I am 40 years old. I am a hardcore gamer. I have some disposable income. I&#8217;ve read about the silent hunter games for years but not bought one yet. I&#8217;ve watched a youtube video that makes the game look cool. I am a world war II nut, who recently read churchills account of the war in the atlantic&#8230;<\/p>\n<p style=\"text-align: center;\"><strong>I AM DEFINITELY IN THE TARGET MARKET FOR SILENT HUNTER.<\/strong><\/p>\n<p>And yet I haven&#8217;t bought the game yet. Why?<br \/>\nNot the DRM, I&#8217;m online all the time, don&#8217;t resell my games as a rule, and don&#8217;t get too annoyed by it. Why then?<br \/>\n<span style=\"text-decoration: underline;\">There is no demo<\/span><\/p>\n<p>How the fuck do ubisoft think I&#8217;m going to know if I&#8217;ll like the game when&#8230;<br \/>\n1) All discussion of the game online is polluted by arguments about DRM and<br \/>\n2) There is no way to demo the game.<\/p>\n<p>*Sigh*.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yes, so Ubisoft put very tough, over-the-top DRM on Silent Hunter V. Its not exactly news. And some people say it&#8217;s cracked (I suspect not fully) and other disagree. Yada yada. I don&#8217;t know whether the DRM was a mistake or not. And frankly, neither do you. There is only one person in the world<\/p>\n<p class=\"text-right\"><span class=\"screen-reader-text\">Continue Reading&#8230; The Real mistake Ubisoft made, and why they did all this&#8230;<\/span><a class=\"btn btn-secondary continue-reading\" href=\"https:\/\/www.positech.co.uk\/cliffsblog\/2010\/03\/05\/the-real-mistake-ubisoft-made-and-why-they-did-all-this\/\">Continue Reading&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-583","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/comments?post=583"}],"version-history":[{"count":5,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/583\/revisions"}],"predecessor-version":[{"id":586,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/583\/revisions\/586"}],"wp:attachment":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/media?parent=583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/categories?post=583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/tags?post=583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}