{"id":3715,"date":"2016-01-06T15:58:23","date_gmt":"2016-01-06T15:58:23","guid":{"rendered":"http:\/\/positech.co.uk\/cliffsblog\/?p=3715"},"modified":"2016-01-06T16:01:28","modified_gmt":"2016-01-06T16:01:28","slug":"random-but-fun-indie-game-data-sampling","status":"publish","type":"post","link":"https:\/\/www.positech.co.uk\/cliffsblog\/2016\/01\/06\/random-but-fun-indie-game-data-sampling\/","title":{"rendered":"Random (but fun) indie game data sampling"},"content":{"rendered":"<p>In a sudden fit of spreadsheet fun, I looked at steam spy data for 26 indie games that were released roughly a month ago. I then calculated their approximate revenue. Then, I looked at a recent game positech released (<a href=\"http:\/\/www.bigpharmagame.com\">Big Pharma<\/a>) and worked out what percentage of the last 7 months revenue was from month1. Using that, I extrapolated the final income for the first 6 months for each of those games. I assumed each game had cost $100,000 to make. (Possibly an over-reaction, but don&#8217;t forget the time involved). Anyway, the profits, and ROI are shown below&#8230;<\/p>\n<p><a href=\"http:\/\/positech.co.uk\/cliffsblog\/wp-content\/uploads\/2016\/01\/stats1.png\" rel=\"attachment wp-att-3716\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3716\" src=\"http:\/\/positech.co.uk\/cliffsblog\/wp-content\/uploads\/2016\/01\/stats1.png\" alt=\"stats1\" width=\"550\" height=\"652\" srcset=\"https:\/\/www.positech.co.uk\/cliffsblog\/wp-content\/uploads\/2016\/01\/stats1.png 550w, https:\/\/www.positech.co.uk\/cliffsblog\/wp-content\/uploads\/2016\/01\/stats1-464x550.png 464w, https:\/\/www.positech.co.uk\/cliffsblog\/wp-content\/uploads\/2016\/01\/stats1-317x376.png 317w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>So lets assume I was being crushingly silly here, and instead look at a very long tail of a game, such as <a href=\"http:\/\/www.positech.co.uk\/democracy3\">Democracy 3<\/a>, and use the stats from its month 1 vs total income and use that to calculate &#8216;lifetime&#8217; income, assuming multiple patches, DLC releases, sales and so on, given month 1 income:<\/p>\n<p><a href=\"http:\/\/positech.co.uk\/cliffsblog\/wp-content\/uploads\/2016\/01\/stats2.png\" rel=\"attachment wp-att-3717\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3717\" src=\"http:\/\/positech.co.uk\/cliffsblog\/wp-content\/uploads\/2016\/01\/stats2.png\" alt=\"stats2\" width=\"577\" height=\"659\" srcset=\"https:\/\/www.positech.co.uk\/cliffsblog\/wp-content\/uploads\/2016\/01\/stats2.png 577w, https:\/\/www.positech.co.uk\/cliffsblog\/wp-content\/uploads\/2016\/01\/stats2-482x550.png 482w, https:\/\/www.positech.co.uk\/cliffsblog\/wp-content\/uploads\/2016\/01\/stats2-317x362.png 317w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><\/a>So what non-scientific stats can be drawn from this? well&#8230; even if you are prepared to wait for two and a half years to see the money come in, 69% of indie games are going to lose money. Looking at those stats, the overall income was 13 million dollars so the &#8216;average&#8217; game made a half-million dollars profit. WAHEY! But obviously thats bollocks, because the median game made a 55% loss. Without any mitigating factors, you are statistically likely to make a loss.<\/p>\n<p>Here is another way to look at it. Chop off the top 3 selling &#8216;hits&#8217; and the &#8216;average earned by the remaining games is a profit of $40k over two years. Thats actually not that bad a ROI.<\/p>\n<p>Another way to look at it: there is a 34% chance that you will lose 75% of your money if you make an indie game.<\/p>\n<p>Figures are fun.<\/p>\n<p>&nbsp;<\/p>\n<p>edit: Forgot to take off steams percentage soo&#8230;. assume the figures are even less optimistic, or that your game costs $70k to make :D<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a sudden fit of spreadsheet fun, I looked at steam spy data for 26 indie games that were released roughly a month ago. I then calculated their approximate revenue. Then, I looked at a recent game positech released (Big Pharma) and worked out what percentage of the last 7 months revenue was from month1.<\/p>\n<p class=\"text-right\"><span class=\"screen-reader-text\">Continue Reading&#8230; Random (but fun) indie game data sampling<\/span><a class=\"btn btn-secondary continue-reading\" href=\"https:\/\/www.positech.co.uk\/cliffsblog\/2016\/01\/06\/random-but-fun-indie-game-data-sampling\/\">Continue Reading&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3715","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/3715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/comments?post=3715"}],"version-history":[{"count":3,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/3715\/revisions"}],"predecessor-version":[{"id":3720,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/3715\/revisions\/3720"}],"wp:attachment":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/media?parent=3715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/categories?post=3715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/tags?post=3715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}