{"id":3437,"date":"2015-07-01T11:31:47","date_gmt":"2015-07-01T10:31:47","guid":{"rendered":"http:\/\/positech.co.uk\/cliffsblog\/?p=3437"},"modified":"2015-07-01T11:31:47","modified_gmt":"2015-07-01T10:31:47","slug":"advertising-surge","status":"publish","type":"post","link":"https:\/\/www.positech.co.uk\/cliffsblog\/2015\/07\/01\/advertising-surge\/","title":{"rendered":"Advertising Surge"},"content":{"rendered":"<p>So&#8230;I&#8217;m declaring July 2015 as <a href=\"http:\/\/www.positech.co.uk\/democracy3\/index.html\">Democracy 3<\/a> advertising surge month, to see if it boosts income from the game over the next 3 months or so. I don&#8217;t think you can judge these things purely on an immediate click-through basis.<\/p>\n<p>So&#8230; to test this I&#8217;m throwing roughly $34k at democracy ads between now and the end of July. There are various targets for this, not least reddit, facebook &amp; twitter. Some adwords stuff, some project wonderful web-comics, and some specific sites such as NewsWeek and <a href=\"http:\/\/www.pvponline.com\/\">PvPOnline<\/a>. PvpOnline have done a cool thing where they added characters from the cartoon into my ads for the site:<\/p>\n<p><a href=\"http:\/\/positech.co.uk\/cliffsblog\/wp-content\/uploads\/2015\/07\/ads.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3438\" src=\"http:\/\/positech.co.uk\/cliffsblog\/wp-content\/uploads\/2015\/07\/ads.jpg\" alt=\"ads\" width=\"550\" height=\"461\" srcset=\"https:\/\/www.positech.co.uk\/cliffsblog\/wp-content\/uploads\/2015\/07\/ads.jpg 550w, https:\/\/www.positech.co.uk\/cliffsblog\/wp-content\/uploads\/2015\/07\/ads-300x251.jpg 300w, https:\/\/www.positech.co.uk\/cliffsblog\/wp-content\/uploads\/2015\/07\/ads-317x266.jpg 317w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Sadly you wont see Democracy 3 ads this month on SomethingAwful, The Onion or CivFanatics because none of those 3 replied to my emails. I spend that money on wine instead. C&#8217;est La Vie.<\/p>\n<p>At the end of the month I&#8217;ll have lots of juicy stats, plus I&#8217;ll do another update after two more months with my analysis of what effect I judge it to have had, which will likely have a large margin of error. Fun fun fun.<\/p>\n<p>I have updates in my inbox on various secret positech projects. More details to come over the next few months, with any luck.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So&#8230;I&#8217;m declaring July 2015 as Democracy 3 advertising surge month, to see if it boosts income from the game over the next 3 months or so. I don&#8217;t think you can judge these things purely on an immediate click-through basis. So&#8230; to test this I&#8217;m throwing roughly $34k at democracy ads between now and the<\/p>\n<p class=\"text-right\"><span class=\"screen-reader-text\">Continue Reading&#8230; Advertising Surge<\/span><a class=\"btn btn-secondary continue-reading\" href=\"https:\/\/www.positech.co.uk\/cliffsblog\/2015\/07\/01\/advertising-surge\/\">Continue Reading&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3437","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/3437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/comments?post=3437"}],"version-history":[{"count":1,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/3437\/revisions"}],"predecessor-version":[{"id":3439,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/3437\/revisions\/3439"}],"wp:attachment":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/media?parent=3437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/categories?post=3437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/tags?post=3437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}