{"id":2264,"date":"2013-04-08T17:07:54","date_gmt":"2013-04-08T16:07:54","guid":{"rendered":"http:\/\/positech.co.uk\/cliffsblog\/?p=2264"},"modified":"2013-04-08T17:07:54","modified_gmt":"2013-04-08T16:07:54","slug":"on-the-topic-of-marketing-spending","status":"publish","type":"post","link":"https:\/\/www.positech.co.uk\/cliffsblog\/2013\/04\/08\/on-the-topic-of-marketing-spending\/","title":{"rendered":"On the topic of marketing spending"},"content":{"rendered":"

I know where I am with advertising. I can spend $X and get Y clicks. That works, in a sense, very simply. It’s true that working out if clicks translate to sales is incredibly complex and vague, but there is at least some vague connection there.<\/p>\n

I am currently assessing the other side of the promotional coin: expenditure on marketing. This can come in many flavors, but some of the ones that immediately leap to mind are:<\/p>\n

    \n
  1. Attending trade shows and Consumer shows like Develop\/Rezzed\/GDC and meeting people (press\/fellow indies\/other industry folk).<\/li>\n
  2. Actually having a booth at shows, hiring the booth, and associated leaflety stuff maybe some T-shirts, other swag.<\/li>\n
  3. Getting someone to do ‘professional quality’ trailers and ‘making of’ videos for upcoming games.<\/li>\n
  4. Paying PR companies to chase coverage and reviews<\/li>\n<\/ol>\n

    I’m investigating all this stuff, and am definitely going to be doing a bit of 2). I’ve never had a ‘booth’ before and am nervous of doing it because my games are not vaguely typical ‘show games’, but I do wonder if there are people at shows who might really appreciate that, and take the time to give them a look. I’ve decided that it’s no good doing 2) in small measure. I always promised myself if I *did* do a ‘booth* I’d do it properly, with multiple PC’s and a proper printed pro-looking stand. This is all in the pipeline.<\/p>\n

    \"megabooth\"<\/a><\/p>\n

    3) Is something that I’m new to, and just considering. I have to wonder if it is worth it. I’ve done quite a few videos to promote my games (my youtube channel is here BTW), but I don’t have a huge amount of spare time, and it would kind of make sense to pay someone to make more. I own Sony Vegas HD 11, but I’m sure the pros use something cooler, or at least know vegas like the back of their hands. Is it worth paying for a pro trailer? I suspect it is.<\/p>\n

    I have toyed with the idea of buying a decent camcorder that captures HD video, and taking that to trade shows to film some footage of people playing the games for playtesting purposes, as well as some general ‘flavor’ footage for putting together videos about the games. Decent camcorders seem to be a pittance these days. Is it worth getting one? (I wouldn’t use it much otherwise).<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    I know where I am with advertising. I can spend $X and get Y clicks. That works, in a sense, very simply. It’s true that working out if clicks translate to sales is incredibly complex and vague, but there is at least some vague connection there. I am currently assessing the other side of the<\/p>\n

    Continue Reading… On the topic of marketing spending<\/span>Continue Reading…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2264","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/2264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/comments?post=2264"}],"version-history":[{"count":1,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/2264\/revisions"}],"predecessor-version":[{"id":2267,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/2264\/revisions\/2267"}],"wp:attachment":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/media?parent=2264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/categories?post=2264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/tags?post=2264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}