{"id":1951,"date":"2012-08-20T12:22:21","date_gmt":"2012-08-20T11:22:21","guid":{"rendered":"http:\/\/positech.co.uk\/cliffsblog\/?p=1951"},"modified":"2012-08-20T12:22:21","modified_gmt":"2012-08-20T11:22:21","slug":"the-trick-to-persuading-yourself-to-re-invest-in-your-business","status":"publish","type":"post","link":"https:\/\/www.positech.co.uk\/cliffsblog\/2012\/08\/20\/the-trick-to-persuading-yourself-to-re-invest-in-your-business\/","title":{"rendered":"The trick to persuading yourself to re-invest in your business"},"content":{"rendered":"<p>Ok, here&#8217;s something I&#8217;ve mulled over for a while. I read a lot of business books, and websites, and am interested in everything from the very early movie entrepreneurs (talk about goldrush&#8230;) right up to the silicon valley startup mania. One thing that often sticks out to me is the incredible speed with which a lot of the big companies accelerate at the start. They can go from 1 employee to a hundred in a year. That sort of growth is just baffling to a tiny little operation like positech&#8230;<\/p>\n<p>It often bugs me that I am aware that deep down, I am just too risk-averse. Running positech at a loss for five years in order to grab market share? total madness, I&#8217;d never risk it. Mortgage the house to get money for the next game? No&#8230;can&#8217;t see me doing that either. And I consider both of those things to be good, because without them, there is a real danger of ending up like &#8216;that guy&#8217; who had a successful business once, but blew it, and now works in McDonalds.<\/p>\n<p>However, I do seem to take it *too far*, in that the company actually has some money in the bank, is working on two projects at once, and yet I am often having to fight with myself to spend any of the companies money on expansion, artwork, music, promotion, PR etc. Why is this?<\/p>\n<p>I think the problem is, because I own the whole company, I have a natural tendency to look at the companies earnings and companies money and think it is *my money*. And really, I think that is a mistake. We all know it&#8217;s much easier to spend someone else&#8217;s money than your own, and I think I need to trick myself into thinking that way. The money in the company account is not *my money*, it&#8217;s the current working capital of Positech Games, and Positech games should make sure it manages it&#8217;s money well in order to make great games. Some of that money will get paid out to the owner, which happens to be me, but that&#8217;s a business expense just like buying advertising space, sponsoring flash games, paying artists or buying new software or hardware for the business.<\/p>\n<p>When I think like that, I find it much easier to look at the sales and revenue and expenses and realize that compared to almost any other business, Positech seems to be a super-cautious and incredibly unadventurous enterprise. I need to remember that ferengi rule of acquisition &#8220;The riskier the road, the greater the profit&#8221;.<\/p>\n<p align=\"center\"><a href=\"http:\/\/positech.co.uk\/cliffsblog\/wp-content\/uploads\/2012\/08\/zek1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1954\" title=\"What would Zek do?\" src=\"http:\/\/positech.co.uk\/cliffsblog\/wp-content\/uploads\/2012\/08\/zek1.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.positech.co.uk\/cliffsblog\/wp-content\/uploads\/2012\/08\/zek1.jpg 550w, https:\/\/www.positech.co.uk\/cliffsblog\/wp-content\/uploads\/2012\/08\/zek1-300x225.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ok, here&#8217;s something I&#8217;ve mulled over for a while. I read a lot of business books, and websites, and am interested in everything from the very early movie entrepreneurs (talk about goldrush&#8230;) right up to the silicon valley startup mania. One thing that often sticks out to me is the incredible speed with which a<\/p>\n<p class=\"text-right\"><span class=\"screen-reader-text\">Continue Reading&#8230; The trick to persuading yourself to re-invest in your business<\/span><a class=\"btn btn-secondary continue-reading\" href=\"https:\/\/www.positech.co.uk\/cliffsblog\/2012\/08\/20\/the-trick-to-persuading-yourself-to-re-invest-in-your-business\/\">Continue Reading&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1951","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/1951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/comments?post=1951"}],"version-history":[{"count":2,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/1951\/revisions"}],"predecessor-version":[{"id":1955,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/1951\/revisions\/1955"}],"wp:attachment":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/media?parent=1951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/categories?post=1951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/tags?post=1951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}