{"id":1039,"date":"2011-02-10T08:39:54","date_gmt":"2011-02-10T08:39:54","guid":{"rendered":"http:\/\/positech.co.uk\/cliffsblog\/?p=1039"},"modified":"2011-02-10T08:39:54","modified_gmt":"2011-02-10T08:39:54","slug":"things-adwords-should-change","status":"publish","type":"post","link":"https:\/\/www.positech.co.uk\/cliffsblog\/2011\/02\/10\/things-adwords-should-change\/","title":{"rendered":"Things adwords should change"},"content":{"rendered":"<p>Here is my wishlist for google adwords:<\/p>\n<p>1) Hire some more people to approve image ads. They don&#8217;t need to be google engineers. Anyone who can click a mouse could do it.<\/p>\n<p>2) Add the ability to copy image ads from one ad group and campaign to another without uploading them again. If I need a separate campaign for the UK, then I need to upload everything again. That&#8217;s madness, and makes 1) worse.<\/p>\n<p>3) Allow the ability to have ads within a single campaign or ad group that are shown only to specific countries, ditto with kerywords. The word &#8216;obama&#8217; isn&#8217;t as relevant in Birmingham as it is in new York. Creating a copycat campaign is overkill and pointless.<\/p>\n<p>4) Allow us to edit the destination URL of an ad without re-uploading it.\u00a0 That check is already automated so there is absolutely no excuse for not doing it.<\/p>\n<p>5) Allow me to easily view which conversions were triggered by which ads or keywords. Right now I can just see &#8216;conversions&#8217; as opposed to an easy break-down by type.<\/p>\n<p>6) under networks, allow me to set up groups of target sites which I manage individually. I&#8217;m only allowed &#8216;managed&#8217; and then &#8216;everyone else&#8217;. I&#8217;d much rather be able to set up groups of sites, especially ones I could then transfer to another campaign with just one mouse click.<\/p>\n<p>and now the big one<\/p>\n<p>7) Allow us to set a spending cap for a campaign and stop it when it runs out. Come on, this isn&#8217;t rocket science and everyone using adwords thinks your &#8216;adwords is designed for ongoing ads&#8217; is bullshit. If we want a fixed budget for a certain ad, you, the ad provider should let us do that. It&#8217;s a cynical and cheap ploy to get us to accidentally overspend, and it&#8217;s infuriating and silly.<\/p>\n<p>That&#8217;s about it for now :D<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is my wishlist for google adwords: 1) Hire some more people to approve image ads. They don&#8217;t need to be google engineers. Anyone who can click a mouse could do it. 2) Add the ability to copy image ads from one ad group and campaign to another without uploading them again. If I need<\/p>\n<p class=\"text-right\"><span class=\"screen-reader-text\">Continue Reading&#8230; Things adwords should change<\/span><a class=\"btn btn-secondary continue-reading\" href=\"https:\/\/www.positech.co.uk\/cliffsblog\/2011\/02\/10\/things-adwords-should-change\/\">Continue Reading&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1039","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/1039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/comments?post=1039"}],"version-history":[{"count":1,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/1039\/revisions"}],"predecessor-version":[{"id":1040,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/posts\/1039\/revisions\/1040"}],"wp:attachment":[{"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/media?parent=1039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/categories?post=1039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.positech.co.uk\/cliffsblog\/wp-json\/wp\/v2\/tags?post=1039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}